EA Says AI Is ‘the Very Core’ of Its Business: What Does That Mean?

On Tuesday, Electronic Arts (EA) held its annual Investor Day — a three-hour presentation intended for its investors to learn more about the company’s direction and promises to make them money in the coming year. But you’d be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA’s future.

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